“In a time when doing more with less has become ‘the norm’ for many companies, we are pleased to announce that businesses no longer need to sacrifice quality design and printing to promote their products and services,” said Yuda Raz, owner of Sir Speedy in West Palm Beach. “With continued growth in ecommerce sales, today’s customers clearly want choices and convenience. Our online design and print service delivers both, while also providing the quality printing that Sir Speedy is known for.”

The online design and print service serves the marketing needs of hundreds of industries with designs and content targeted for specific audiences. Users select from thousands of design options and are able to edit the images, copy, and color-scheme, thus fully customizing their marketing materials. Since all of the various designs come prepopulated with professionally written content, users will find the system extremely helpful in promoting their business and the products and services they offer.

Until now, companies have not had access to custom, professionally designed and written marketing materials without incurring significant costs. Sir Speedy offers the new service to small- and medium-sized businesses in need of a new design or facelift for their current marketing. In addition to brochures, flyers, business cards and other promotional materials, customers can create their own logo on the fly, giving them a distinctive corporate identity in minutes.

One of the unique features of the online service is its ability to dynamically create multiple marketing pieces simultaneously. While creating your first design, the system automatically generates other corresponding marketing materials that incorporate your custom design. Customers who understand the time involved in custom graphic design will appreciate this time saving convenience. Never before has a complete custom suite of marketing materials been easier to create and print.

The new online design and print service is available by clicking on the tab “Shop Online” found on top of this page.

With the rapid adoption of smartphones, such as the iPhone and Droid, companies large and small are quickly converting existing websites and landing pages to mobile versions, and designing new ones in order to reach prospects and customers on the go.

According to MobiThinking.com half a billion people accessed the mobile Internet worldwide in 2009, and usage is expected to double within five years as mobile overtakes the PC as the most popular way to get on the Web. That’s why engaging with your customers while they’re on the go is one of the best ways to reach them and gain their loyalty. We design user-friendly mobile websites and landing pages that are built for the small screen.

Delivering a quality mobile experience to your customer is key. At Sir Speedy, we employ best practices of mobile website design to ensure your customer’s experience is a good one.

Our mobile website design services focus on the following, and more:

• Simplifying menus, text and images
• Ensuring a clean user interface
• Mobile theme development
• Navigation and functionality
• Information architecture

Call Sir Speedy today for mobile website design that can help you reach more customers.

According to a recent study published by MarketingProfs and Junta42, nearly 90% of B2B marketers use content marketing, regardless of company size or industry. The study, based on surveys completed by 1,100 North American marketers in May 2010, was the largest, most comprehensive content marketing study of its kind. Other key findings were:

• On average, B2B marketers employ eight different tactics to achieve their marketing goals.

• Marketers, on average, spend over a quarter of their marketing budget on content marketing.

• 51% report that they plan to increase their spending on content marketing over the next 12 months.

The most popular content marketing tactics (and the percentage of B2B marketers using them) are: 

• Social media (excluding blogs) (79%)
• Article posting (78%)
• In-person events (62%)
• eNewsletters (61%)
• Case studies (55%)
• Blogs (51%)
• White papers (43%)
• Webcasts/webinars (42%)
• Printing custom magazines (42%)

Whatever tactics are employed, the key to content marketing success is in its definition: the content must be relevant and valuable to its audience. Rather than touting the benefits of their own products, marketers must focus on informing target audiences about key industry issues — whether or not those issues involve the marketer’s own  products.

Data profiling can enable you to sort through the information you have about current customers so you can create profiles of your ideal prospects. The process involves using key data points — such as location, SIC code or annual sales — as research tools to help you find your best prospects. With this information you can:

• Segment a mailing list into distinct groups in order to tailor your communications to a more relevant audience
• Buy or rent a mailing list based on the ideal “customer profile” to maximize your investment
• More effectively target your messaging, creative, call-to-action, and offers
• Determine the best response mechanism to use, such as personalized URLs or trackable phone numbers.

At Sir Speedy, we can help you generate a higher response from your marketing efforts with data profiling and mailing services. Call us today for help with your next mailing campaign.

Having a strong brand identity sets your company apart from the competition. It is the foundation of all the marketing efforts you employ to obtain, retain and reactivate customers, and the best way to get them to see you as the only provider of the products or services you offer.

To effectively build awareness of your brand in the minds of your prospects and customers, it is absolutely vital that you also maintain and protect its integrity internally. After all, building a strong brand is a responsibility shared by everyone in your company. If your employees are using colors other than those approved for your logo, or including unapproved messaging in their sales efforts or in the customer service they provide, your brand can become diluted. The stronger your brand is, the more positive an impression it will make.

At Sir Speedy, our Web-to-Print service is the perfect solution for maintaining brand integrity. Web-to-Print allows you to create and store all your marketing materials onto a single online catalog, where predesigned templates help you to control brand management and content. For more information on our Web-to-Print services, call us!

Yuda (561) 833-9661

According to Forrester Research, despite the widespread use of customer feedback programs, fewer than a third of firms contacted closely monitor the quality of their interactions with target customers or systematically incorporate customer needs into decision-making processes. In other words, companies are hearing what their customers are saying, but they are not really listening. What’s worse, they are not acting on the insights collected.

Brand loyalty exists only when organizations consistently act upon the key elements that make for an overall-satisfying customer experience.

Listening to the voices of the customers should not be only the job of customer service or marketing; it needs to be the responsibility of everyone at all levels of the organization. In fact, managers across all departments must use the information to prioritize actions that need to be taken. According to Melissa Wozniak, market research and product development manager for Texans Credit Union, “Employee attitudes, prices, products and services all combine to provide a single satisfactory experience.”

More importantly, customers don’t want their feedback acted on months from now; they want to see changes made swiftly. Tools such as conversation mining and social media monitoring allow for real-time customer insight, but not real-time response. After all, combing through qualitative information, distilling out real issues and prioritizing actions take time. However, the companies that make these activities a priority will be the ones who win in the end.

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 Consumers research and study brands more than ever before. Education-based marketing helps to capture prospects earlier in the decision-making process.

 According to David Frey, author of The Small Business Marketing Bible, education-based marketing captures prospects earlier in the decision-making process, often before they are even thinking about buying. It casts a wider net and attracts more buyers, resulting in dramatically higher sales and closing ratios.

According to Lytle, companies need to market their knowledge — rather than their products or services — by using such tactics as newsletters, tips sheets or even a postcard campaign. Salespeople should also launch every new-business meeting with information that shows they’ve done their homework. No matter which medium is used, a company should always strive to address topics that are most important to a particular prospect (or audience segment) in order to provide value.

One caveat that Lytle offers is: Marketers must not give in to the urge to include a sales pitch with their educational messages; doing so will only serve to erode any trust that has been established with the prospects.

Fanelli believes that an evolution is occurring in which the disciplines of “experimental design” long used in manufacturing and the physical sciences are making their way to direct marketing. Experimental design, also known as design of experiments (DoE), is the design of any information-gathering exercises in which variation is present, whether under the full control of the experimenter or not. For marketing purposes, DoE allows multiple purchase influences, or “factors,” to be tested at the same time, effectively invalidating the industry-wide belief that you should never test more than one thing at a time.

Instead, direct marketers should look beyond “whom” to target by understanding the “how,” “what” and “when” dimensions that make an optimal contact. This information runs the gamut of attainable data from consumer demographics to attitudinal characteristics to observed purchase and behavioral data. Using these dimensions to address the ultimate challenge of sending “the right offer, to the right person, through the right channel, at the right time” will become a future requirement as direct marketing continues to evolve.

Generally speaking, there are three direct mail testing and refinement processes:

• Baselining. Establishing baseline response rates allows you to set expectations for improvement.

• A/B Testing. This refers to the process of changing one element at a time to gauge the results. This is usually done with a small subset of your mailing list so that you can apply the benefits learned during A/B testing to the rest of your list, leading to a more cost-effective campaign.

• Multi-Variate Testing. This testing method is often used for multiple, large mailings and refers to the process of changing multiple elements of a campaign at the same time.

At Sir Speedy, we can help you improve your marketing through direct mail testing and refinement. Call us when you’re ready for your next big campaign.

QR Code technology allows marketers the ability to uniquely connect and track consumers. Media becomes portable and interactive through smartphones.

One aspect of mobile marketing is mobile tagging and one of the most popular mobile tagging applications used today is the Quick Response (QR) Code. It is a two-dimensional “bar code” that can transmit several types of information such as a Web URL, a phone number or simple text message. A smartphone equipped with a 2-D bar code reader (app) and Internet access are required to experience the advantages of mobile tagging. With QR codes companies can deliver unique messages—special offers, ecommerce sites, video— directly to consumers wherever they may be to trigger immediate response.

There are many marketing benefits of mobile tagging and QR codes. They include: • Turning static print media into interactive media • Getting consumers actively involved with a company’s brand • Providing an immediate, trackable response mechanism.

The opportunities for QR codes are endless. At Sir Speedy, we can incorporate them across a variety of media—business cards, brochures, fliers, direct mail, print ads, posters and signs, car wraps, t-shirts, websites and more. QR codes can be used alone or with personalized URLs, coupons and other response tracking methods.

Additional information and examples can be found in our blogs archive, or go to: http://sirspeedypb.com/2010/07/whats-a-qr-barcode/

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