Sir Speedy announced the availability of a new online design and print service that allows business customers to custom design and order marketing materials online, 24/7, and have them printed by Sir Speedy.
“In a time when doing more with less has become ‘the norm’ for many companies, we are pleased to announce that businesses no [...]
Mobile Website Design
With the rapid adoption of smartphones, such as the iPhone and Droid, companies large and small are quickly converting existing websites and landing pages to mobile versions, and designing new ones in order to reach prospects and customers on the go.
According to MobiThinking.com half a billion people accessed the mobile Internet worldwide in [...]
Content marketing goes by many names — custom publishing, branded content, customer media and more. However you refer to it, the goal is the same: creating and distributing relevant and valuable content to engage a clearly defined target audience and to drive profitable action.
According to a recent study published by MarketingProfs and Junta42, nearly 90% [...]
Most companies are not realizing the full revenue potential of their existing customer base. When the pressure is on, maximizing the data you have about your current customers can make the difference between meeting revenue goals and coming up short.
Data profiling can enable you to sort through the information you have about current customers so [...]
A good listener not only hears what is being said, but listens, responds and acts accordingly. People who are considered good listeners are sought out by colleagues and friends. Likewise, companies that are considered good listeners are rewarded by a higher level of customer loyalty.
According to Forrester Research, despite the widespread use of customer feedback [...]
Marketers have long wrestled with the question: “How many times should I continue to mail to someone without getting a response before I should drop him or her from my mailing list?” According to Marc Fanelli, VP of Experian’s Customer Insight Team, the stakes have never been higher in the game of effective customer communications. [...]
Whether you use direct mail, email or both, testing and refinement can help to improve the effectiveness of your marketing. By varying or testing elements of a direct mail campaign — such as the mailing list, design, copy, call to action or response mechanism — over multiple mailings, you can continually hone your marketing and [...]
Today’s consumers are increasingly becoming more mobile and marketers are using new channels to deliver their messages to them more effectively. Called mobile marketing, the approach uses a mobile device such as a smartphone to distribute advertising or promotional messages directly to consumers. Mobile marketing bridges the gap between offline and online marketing. It blends [...]
The concept of customer loyalty can be approached from one of two different directions: attitudinal or behavioral. “Although each of these directions is valid,” says Don Peppers of the management consultant firm Peppers & Rogers Group, “they have different implications and lead to very different strategies for businesses.”
Defining loyalty as “attitudinal” implies that loyalty is [...]
Saturation mailing lists, also known as “occupant mailing lists,” are used by local businesses to saturate a specific city, county or ZIP code area with a direct mail message. Although the postage price has historically been approximately 25 percent less than standard mailing rates, saturating an entire area has not always been the most effective [...]
Network Marketing is effective and exciting form of lead generation.
You already have a network. Stop for a moment and consider how many people you know. It may run into hundreds:
existing clients
other professional contacts
friends
family
people at the sports or social club
committee members you may work with.
These groups are the fuel that people in network marketing use to generate [...]
In the world of marketing, integrated marketing communications (IMC) is a term that has been in use since the early1980s to refer to coordinating the messages among advertising, public relations and sales promotion programs. Since then it has evolved into a strategic process focused on building positive relationships with customers by understanding their needs, motivations, [...]
Even in our digital age, postcards can be more effective than e-marketing tactics like emails, which are easily ignored (and just as easily deleted). Here are seven tips for making the most of a postcard campaign:
1. Design for elegance, not flash. The right design draws the reader’s attention to important information or a call to [...]
Once you’ve created your logo, chosen colors and a font, and determined your messaging, how do you ensure that your marketing materials consistently convey the essence of your brand?
Begin by outlining the following essential components of your brand’s look and feel:
Color: You need the Pantone Matching System (PMS) number and swatch sample for each color [...]
Raising your awareness of the environment means considering the small ways in which you can conserve resources and protect the planet. Environmental consciousness is a mindset, the equivalent of any savvy businessperson who considers every penny before spending it. It’s important to consider even the smallest ways you can reduce, reuse or recycle to help [...]
